Founded in New York City in 2004, Tory Burch has redefined American luxury with a global point of view. The company’s purpose is to empower women and women entrepreneurs.
Area Covered: 75 sqm
Chirp Product: Chirp-zone
- Items Tagged: 150
“Since being a tenant of Seibu Ikebukuro Department Store, we couldn't find anything in terms of loss prevention. Among Tory Burch stores nationwide, there were many shoplifting incidents, and so headquarters was looking for a crime prevention product.
With our store it is difficult to install a gate because the frontage is wide and products are placed to the very limit of the aisle. We were keen to take advantage of the characteristics of Chirp..
A trial introduction was carried out from November last year, and shoplifting was carried out even during the busy season. The decisive factor was that the loss was suppressed to 0 once this was introduced. In addition, the point that it can be installed without damaging the store layout is that it is a high class store.”