For many forecourt retailers, shoplifting has become an accepted cost of doing business. But for MFG Loxford in East London, rising theft levels were having a significant impact on profitability, stock availability and staff wellbeing.

Located close to a busy public park, the site was experiencing frequent theft incidents, with offenders regularly entering the store and targeting high-value products.

"We got the biggest problem here - theft. Lots of people come from the park and they steal lots of items. They come and grab each and everything basically."

Store Manager Karim knew something had to change.

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A Simple Solution That Was Easy to Deploy

One of the first things that impressed the team about Chirp Protect was how straightforward the system was to install and operate.

"Very easy to install. Chirp provide everything. It's very simple and easy to operate, easy to remove and easy to install the tags."

With minimal disruption to daily operations, the store was quickly able to start protecting its most frequently targeted products using Chirp Protect's intelligent alarm tags.

Deterring Theft Before It Happens

Unlike traditional security measures that often rely on catching offenders at the exit, Chirp Protect works directly at the product level.

When a tagged item is tampered with or removed, an alarm is triggered, immediately drawing attention to the incident. This creates a highly visible deterrent that discourages theft before offenders leave the store.

"We see a big improvement because people are not taking as much as before. They see the security system in place and they stop taking it."

The audible alarm not only alerts staff but also attracts attention from nearby customers, increasing the pressure on offenders and encouraging them to abandon the theft.

"The system alerts them and everybody around is watching what's happening. Even other shoplifters are looking, so they panic and stop coming in."

Reducing Confrontation and Improving Staff Safety

For many retailers, one of the greatest concerns surrounding theft is the potential for staff confrontation.

Chirp Protect helps remove that pressure by creating an immediate alert without requiring employees to physically intervene.

"Our staff don't need to go into confrontation with those individuals because the system is already alerting them."

This approach aligns with the growing number of retailers adopting non-confrontation policies while still maintaining effective theft prevention.

The system also enables incidents to be identified and investigated more effectively, supporting communication with police and improving evidence gathering when required.

From £4,000 Losses to Just a Few Hundred Pounds

The most impressive outcome for MFG Loxford has been the measurable reduction in shrinkage.

Before installing Chirp Protect, the store was losing between £3,000 and £4,000 per month through theft.

Today, losses have fallen dramatically.

"It used to be about £3,000 to £4,000. Now it's reduced to only £200, £300, £400 maximum."

For a forecourt retailer, the financial impact of that reduction is substantial.

By protecting high-risk products with targeted tagging, the store has been able to retain more stock, improve product availability and significantly reduce avoidable losses.

A Safer Store, Better Protected Stock and Stronger Profitability

For Karim and the team, the benefits extend beyond theft reduction alone.

The system helps protect stock, save money and create a safer environment for employees.

"It saves our stock, saves money and improves safety for staff as well."

The success of the installation has been so significant that Karim would like to see the solution rolled out more widely.

"We would like to use it even more in other stores as well."