The collaboration will enable Chirp Protect to leverage Bira's expertise and long-standing relationships within the independent retail sector, helping to bring its security tag solutions to a wider range of companies across various industries.
Alex Ledsham, COO at Chirp Protect, said “While shoplifting is a well-known threat to profit margins, it's also a deeply damaging problem for staff welfare. The constant stress and potential for confrontation can create a challenging and unsafe environment. Our goal is to provide a reliable solution that not only protects a retailer's bottom line but also gives staff the peace of mind to focus on what they do best: providing an excellent customer experience.”
The patented Chirp Protect tags are tamper-proof and alarm at the first sign of a theft attempt. The system offers seamless integration with existing store technology or a stand-alone setup, allowing retailers to sync tags with CCTV to time-stamp theft attempts for evidence and connect to audio devices to alert staff instantly. This proven solution has delivered an average 70% drop in shoplifting for retailers who have implemented it.
Andrew Goodacre, CEO at Bira said, “We are delighted to welcome Chirp Protect as a preferred partner. Independent retailers face unique challenges with retail crime - they often can't afford the comprehensive security systems that large chains use. We selected Chirp Protect after extensive evaluation because their technology works for independent businesses, and our partnership ensures members get preferential pricing and dedicated support to help protect their products and staff. This demonstrates how Bira delivers practical solutions that make a real difference to our members' operations.”
About Chirp Protect
Chirp Protect is dedicated to providing smart, effective security solutions for the retail industry. Our innovative product tags and systems are designed to deter theft and reduce product loss, helping retailers to protect their assets and enhance the safety of their environments.
About Bira
The British Independent Retailers Association (Bira) is a trade association for independent retailers in the UK. They work to support and promote independent retail businesses, providing a range of services from legal advice to business support and lobbying on behalf of their members.
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